After competing in men’s ski pants at the 2018 winter olympics, Halfdays co-founder Kiley had enough of the “unisex” fits truly meant for men. Tired of the shrink-it-and-pink-it mindset, ill-fitting silhouettes and unapproachability of legacy brands, Kiley came together with Ariana and Karelle to launch Halfdays with the goal of disrupting a male-dominated outdoor industry.

Halfdays is building a welcoming outdoors for women, shaking off the intensity of traditional outdoor brands and inviting women to embrace the outdoors on their own terms, in joyful palettes and flattering fits made from stylish, functional materials. After launching with skiwear, we’ve expanded into trail and everyday outdoor, taking our offering to women everywhere eager to blaze new trails without ever sacrificing on style or performance.