How To Add Sustainability to Your Brand

Consumers, especially the younger generations, are not quiet about their needs and wants from the brands they shop from. What’s at the top of their list? Sustainability.

There are many ways that e-commerce as a whole industry can make significant moves towards more sustainable practices. And as trend windows become increasingly shorter with resulting increases in customer returns, it’s become a necessity for brands to adapt. The global return rate for fashion e-commerce hovers around 30%, higher depending on the product types sold such as for footwear. There are predictable and common reasons for why customers return products, including sizing issues, incorrect gifts, purchasing hauls with an intent to return all or some, etc. As a response, brands have been looking for ways to better their process and lessen their own financial burden associated with handling returns.

Successful businesses no longer have the option of ignoring environmental impact, and we see those take it with stride and leverage innovative ways to produce and sell clothing in more environmentally friendly ways. Now is the time - it’s even more important than ever for fashion brands to embrace sustainability. But how do you add sustainability to your fashion brand? An easy solution is Bazar. We help our brands incorporate eco-friendly and ethical practices, helping to take care of their returns and provide higher margins than other solutions - discarding of products, or liquidation outlets. There are many custom options for how Bazar can help brands, and our team is dedicated to finding the easiest, low-effort ways for brands to move towards sustainability while seeing financial gains.

Why are you waiting? Sell smarter, Sell Bazar.